Comcast launches XClass smart TVs for US market

Comcast has revealed a range of smart TVs based on its XClass TV platform for the US.

Unlike the smart TVs revealed by European subsidiary Sky earlier this month which is entirely designed from the ground up for Sky, XClass leans on the the hardware of TV maker Hisense. The sets will also be sold through retailers, initially available in Walmart.

From a software perspective, XClass TV is built on the same technology platform that powers the company’s entertainment and connectivity products and services, including Xfinity X1, Xfinity Flex, Sky Glass and Sky Q. It integrates streaming on demand, broadcast, and cable options in one place.

While supporting Dolby Vision HDR, the set is decidedly less ambitious than Sky Glass. The units are available in 43- and 50-inch models. They support the pass-through of Dolby Atmos (Sky Glass has Atmos capable speakers built-in) while voice control is available through remote control with no far-field microphones built into the set. 

The sets also include one year of Peacock Premium at no additional cost, presenting a saving of US$50. 

Sam Schwartz, Chief Business Development Officer, Comcast, said: “We’re thrilled to bring our award-winning entertainment experience to smart TVs nationwide and for the first time offer consumers inside and outside our service areas a simple way to navigate their live and on demand content, whether streaming or cable. Hisense XClass TVs are the next products in a growing portfolio built on our flexible and scalable technology platform, bringing the best innovative products – whether that’s a streaming box or a smart TV – to each territory and customer segment.”

David Gold, President of Hisense USA, said: “As a rapidly growing brand in the US, Hisense is committed not only to quality products but also to providing an array of options for our customers. We’re excited to partner with Comcast to bring the first XClass TVs to market in the US.”