Airtel introduces Airtel IQ Video CPaaS product

Indian telco giant Bharti Airtel has announced the launch of its new Video Platform as a Service (CPaaS) solution. 

Dubbed Airtel IQ Video, the solution leverages Airtel’s cloud and video tech to allow businesses to build video streaming products at a low cost. It is an end-to-end managed solution that includes features such as app development, content hosting, curation and lifecycle management, search and discovery, analytics and monetisation models.

Adarsh Nair, Chief Product Officer, Bharti Airtel said: “Airtel IQ Video brings an easy-to-use platform that can enable anyone to quickly build and scale their business in video streaming. This will encourage enterprises to focus on content while Airtel IQ Video anchors the end-to-end technology ensuring a great viewing experience for customers. With Airtel IQ Video, we expect to see more content startups and traditional content companies coming online and directly engaging with consumers digitally.”

During its beta, Airtel IQ Video has been deployed by services including Raj TV, Eros Now and Nepalese CG Telecom. The company is expecting to onboard more than 50 brands on the platform in the coming year.