Smart TV voice assistant transactions on the rise

Voice assistant transactions on smart TVs will reach half a billion dollars within 18 months.

According to new figures from Juniper Research, spend through voice assistant-enabled smart TVs will reach nearly US$500 million in 2023. This is a drastic increase from the total of US$126 million expected in 2021.

The report notes that this growth reflects the increasing status of voice assistants in the home, and that they are becoming context‑dependent sales portals, as well as information and control systems. 

While smartphones will remain dominant in terms of the usage of voice assistants, other platforms will grow in importance. 

The firm expects 72% of smartphones to use voice assistants in 2023, while only 12% of households worldwide will have a smart speaker. 

Research co-author James Moar“In private or semi-private settings, voice assistants can be used to provide many different services. Those contexts can provide much value, but the increasingly inter-device nature of voice assistants will make it difficult for single-device assistants to gain traction with consumers.”