Deltatre adds new sports functions to AXIS UX suite

Sports and entertainment technology provider Deltatre has announced the development of a new suite of sport-focussed features within its UX management tool AXIS.

AXIS, whose users include BritBox, Rogers Sports & Media and DR, is a targeted UX management console and suite of multi-platform Reference Apps. 

This feature upgrade brings the ability to offer users different ways of following specific leagues, tournament rounds, teams or players. The update also brings a new personalisation feature that allows users to follow their favorite team or player.

The new updates joi a feature set which includes a drag-and-drop management system, smart lists, advanced segmentation tags, monetisation options and page and row templates. 

Gilles Mas, President of Video Experiences, Deltatre, said: “As a long-standing streaming technology provider to leading OTT platforms across sport and entertainment, Deltatre is uniquely positioned to understand the complexities and differences in the way fans and users engage with and consume different content.

“We know how important it is to combine a greater user experience with clear, actionable audience data. Truly understanding your customers, and giving an editorial team the tools to act on that knowledge, is key to maximizing engagement and reducing costs and churn.”