Warnermedia opens new Asian hub in Singapore

WarnerMedia has opened a new regional hub for Asia – excluding China and Japan – in Singapore.

The facility, which was opened today by Singapore’s minister for communications and information Josephine Teo, marks the integration of WarnerMedia’s business in the region that includes Warner Bros., HBO and Turner brands, the company said. It also houses the new streaming platform HBO Max, which is expected to launch in its first Asian markets in the near future.

WarnerMedia expects to substantially increase its staff count in Singapore in the coming years, including those in the technology field as the company increases focus on its direct-to-consumer streaming business led by Amit Malhotra, managing director for HBO Max in Southeast Asia, India and Korea.

The new office is a 40,000 square feet facility across two floors at Solaris in Fusionopolis, the city state’s media and tech business park. The space was designed by Singapore firm ID21 and incorporates a post-COVID and flexible work environment inspired by an “Activity Based Work” strategy, according to the media giant.

“Our new flagship office is truly spectacular. More than just a new workspace, it brings together the most incredible parts of our diverse business – from Harry Potter’s Wizarding World to Looney Tunes, Game of Thrones and Wonder Woman – under one roof for the first time. Here in Singapore, we have long supported a sizeable ecosystem for the entertainment, broadcast, production and licensing industries. From our new Singapore hub, we will continue with our ambitious plans for the region,” said Clement Schwebig, managing director of WarnerMedia for India, Southeast Asia and Korea.

“As we get ready to launch HBO Max in our first Asian markets, we’ll build on WarnerMedia’s legacy of incredible stories and introduce a brand-new streaming experience for our fans in the region. Our new office space in Singapore as a regional HQ will be the perfect backdrop for the innovative work to be done in the lead up to our launch,” said Malhotra.