MENA SVOD TenTime taps Accedo for connected TV expansion

Middle East on-demand streaming service TenTime has tapped technology outfit Accedo to help expand the availability of content on its SVOD service to connected TV platforms.

The service provides Arabic-dubbed international content and Arabic series, movies and TV shows, together with forthcoming original productions.

The TenTime connected TV apps were developed and launched using Accedo Elevate, a templated video solution from Accedo.

TenTime provides a range of productions from all around the Arab World, along with a library of Arabic music. It recently partnered with regional music platform Anghami to enhance its offering.

TenTime already provides an SVOD service to iOS and Android devices. The service is available in Iraq, Jordan, Syria, Lebanon, Saudi Arabia, Kuwait, the UAE, Algeria, Tunisia and a number of neighbouring countries, and will now be streamed on Samsung, LG, and Android-based connected TVs.

Accedo Elevate  includes pre-built features suited for connected TV platforms, such as an EPG grid and the ability to stream live content. As TenTime is a dedicated place for Arabic communities, Accedo Elevate natively includes both Right to Left and Left to Right language support, the company said.

Following a successful initial launch, TenTime is planning to extend its offering to other platforms in the coming months.

Walid Finan, CEO, TenTime, said: “With TenTime, we wanted to build a core platform for Arabic and localised content, something which is currently missing in this market. We knew that it would be essential for us to have our service available across multiple Smart TVs however with each device having a different operating system and device requirements, this was a challenge. Accedo worked closely with our team and enabled us to navigate those complexities to launch in a very short time frame and on budget.”

Michael Lantz, CEO, Accedo, said: “While there are many OTT services delivering international titles, there is a growing demand for a more localized approach, especially in terms of language. We’re thrilled to be working with TenTime, which is revolutionizing the highly dynamic Arab entertainment landscape and delivering a fully localized service for the Arab-speaking world.”