TV3 Group wins Liga Endesa rights for Baltics

Baltic media outfit TV3 Group has struck a partnership with the Asociación de Clubs de Baloncesto (acb) commonly known as the Liga Endesa, for an exclusive multiyear broadcast partnership in the Baltics.

Basketball fans in Lithuania, Latvia and Estonia will be able to watch live broadcasts from the Supercopa and acb season via the TV3 Sport Open channel, as well as on the group’s OTT platform Go3.

Local commentaries will be provided, together with a raft of shoulder programming to provide fans with a 360 degree experience, according to TV3.

TV3 Group’s cooperation with Liga Endesa ensures that Go3 and TV3 Sport channels adds to a raft of sports content including NBA, EuroLeague, EuroCup, Basketball Champions League, Betsafe-LKL, FIBA National Team competitions, UFC, English Premier League, ATP Tennis, WWE, KHL hockey and WRC, Moto GP and MXGP.

Raimonds Zeps, head of sports at the TV3 Group said: “We are delighted to enter into multiyear exclusive partnership with Liga Endesa. The pre-eminent men’s professional basketball league in Spain is the strongest national league in Europe without any doubts. Possibility to follow some of the best Baltic players performances is incredible and I’m sure our basketball fans will appreciate having premium European basketball now also over the weekends”.

Joan Manuel Carreras, director of international development at acb said: “Last season we had a first experience with TV3 Group in Estonia and it was very positive, so now we are going to start a long-term partnership for Lithuania, Latvia and Estonia, countries with a great basketball tradition and with a very important representation in the acb. We know that our competition has a great following in the Baltics and we want to reach all the fans through TV3 Sport Open and Go3.”