OSN taps ThinkAnalytics for UX overhaul

Middle East pay TV provider OSN has gone live with technology outfit ThinkAnalytics’ Think360 on its streaming service in more than 20 markets across the MENA region, providing subscribers with a personalised user experience, including enhanced recommendations and search engine.      

The use of Think360 is a part of OSN’s digital transformation which included a complete technology overhaul and rebranding of its streaming platform for both VOD and linear content.

OSN is using Think360 with a fully managed service from ThinkAnalytics running on AWS for the revamped service.

According to ThinkAnalytics, the operator chose Think360 because of its personalisation capabilities, support for multiple languages including Arabic for search, recommendations and content intelligence, plus speed to market.

OSN is using the latest cloud-native version of the Think360 content discovery platform, as well as Think360’s ThinkComposer UX engine and editorial campaign management with ThinkEditorial.

New features include multiple profiles for friends and family, children’s profiles with parental control, and improved search and discovery.

Peter Riz, CTO at OSN, said, “From the outset, our focus has always been on creating the most comprehensive and engaging entertainment experience for our growing number of subscribers. To do so, we needed a partner who could deliver a personalized user experience at scale that would also work across multiple languages. The ThinkAnalytics team delivered on this promise, helping us go live in record time and without disrupting users’ experience.”

Peter Docherty, founder and CTO, ThinkAnalytics, said: “With its world-class streaming app for VOD in multiple languages and countries, OSN brings together a broad collection of shows, movies, and exclusive original productions content, across mobile devices, smart TVs, and through the web. Using Think360, OSN subscribers are guaranteed a personalised user experience across all screens, making it easy for them to find content they will enjoy and encouraging them to explore new shows. This will increase engagement and satisfaction with a direct impact on OSN’s bottom line.”