Samba TV launches global TV viewership dashboard

Analytics firm Samba TV has announced the launch of its global Real-time TV Viewership Dashboard.

The interactive TV analytics dashboard promises to provide its users with geographic and demographic analysis of viewership in real-time across the world. The dashboard will first roll out in the US, UK, Germany, and Australia with further expansion planned for the future. 

The Real-time TV Viewership Dashboard allows advertisers the ability to see what channels and shows are being watched in their city or country and leverages the company’s proprietary automatic content recognition (ACR) technology to provide in-the-moment insight into viewership across markets.

Samba TV’s ACR tech is integrated at the chipset level across 24 smart TV brands and 46 million devices globally, and can identify content appearing on a screen including TV, commercials, movies and video games.

Samba TV Co-founder and CEO Ashwin Navin, said: “The Olympics this year will underscore the importance of television and its unique ability to bring together billions of people in living rooms across the globe. As a leading provider of real-time TV data at global scale, Samba is uniquely able to quantify just how powerful the Olympics audience will be for viewership and brand sponsorship, which remains the primary business model for the Olympics globally. Now more than ever, TV data is critical for the media industry desperate to understand the rapid changes in viewership behaviors pre-, mid-, and post-pandemic. In the spirit of using data to drive transparency in media and foster innovation in the viewing experience of TV, we are pleased to offer the industry this powerful tool at no-cost to facilitate discussion and innovation.”