NENT Group to distribute Viaplay via Vectra in Poland

Nordic Entertainment Group (NENT Group) has struck a distribution deal for its forthcoming Polish version of Viaplay with major cable TV operator Vectra.

The  multi-year distribution deal will see the streaming service made available to Vectra’s 1.7 million customers.

Viaplay will launch in Poland on August 3, offering a mix of Viaplay Originals, international films and series, kids content and premium live sports such as Bundesliga football, with Premier League and Formula 1 to follow in subsequent years.

The service will launch priced at PLN34 a month and will also be available on smart TVs from Samsung, LG, Panasonic, Sony, Philips and TCL; iOS and Android smartphones and tablets; Chromecast and Apple TV; PlayStation 4 and 5, and Xbox One; and PC and Mac.

About 25% of Poland’s 13.8 million households currently have a streaming subscription, with an average of 1.5 subscriptions per streaming household.

Vectra customers will be able to add a Viaplay subscription to their TV, broadband internet or mobile packages. The Viaplay application will also be available on the TV Smart 4K Box, Vectra’s latest set-top box based on the Android TV platform.

Vectra introduced TV Smart in summer 2020, allowing viewers to view its content in the whole territory of Poland, including outside its footprint, and the EU.

Kim Poder, NENT Group CCO, said: “This agreement with Poland’s largest cable TV player showcases the long-term appeal of Viaplay to local viewers. In all our markets, ensuring the broad availability of Viaplay is a strategic priority and teaming up with Vectra creates many possibilities. We look forward to welcoming Vectra’s customers to our unique streaming offering and to announcing further partnerships in Poland shortly.”

Tomasz Żurański, CEO of Vectra, said: “Our mission is to meet the expectations of our customers and provide them with access to the best entertainment based on the latest technology. We are extremely proud to be among the very first to sign an agreement with Nordic Entertainment Group in Poland. Viaplay is another very engaging service for cinema and sports enthusiasts in our company’s product portfolio. Thanks to the TV Smart service, our customers can also take Viaplay with them to every place in Poland and the EU where there is internet access.”