Smart acquires DynAdmic in cookie-free CTV ad platform push

Adtech platform Smart has announced the acquisition of DynAdmic.

DynAdmic is an integrated video advertising marketplace. It connects advertisers with audiences, with its largest publishers reaching 450 million viewers.

Smart said that DynAdmic’s tech and operations will be integrated within its brand as a combined group that offers unique cookie free contextual targeting capabilities.

Arnaud Creput, Smart CEO, said: “We are impressed by the technology and expertise developed by DynAdmic to bring superior performance to brands and agencies with OTT and CTV contextual targeting. The addition of DynAdmic complements Smart’s cookie-free and CTV strengths, which are the most critical shifts in our industry. This acquisition also accelerates our strategic development in the United States. We remain dedicated to creating a scaled independent alternative to the dominant platforms with a strong commitment to privacy, transparency, innovation and performance.”

In a joint statement, DynAdmic CEO Stéphane Bonjean and CTO Bruno Chapman said: “We are delighted to join a pioneer and leader of our industry and we consider Smart to be the ideal partner for us to achieve our growth journey. We share the same values of independence, excellence, and innovation. Smart’s full-stack capabilities will allow us to rapidly integrate with their platform which, along with their strong technology, expertise and global presence, will generate significant value for our clients and partners.”