ATEME brings personalisation focus with NEA upgrade

Video delivery solutions provider ATEME has announced support for full channel origination in its NEA streaming solution.

The update allows content owners, broadcasters and service providers to deliver content that is more relevant to their viewers through personalised TV channels. The service already allows for dynamic ad insertion into a live stream for targeted advertising, but this upgrade now makes it possible to schedule VOD files.

The company said that the NEA channel origination solution follows a micro-services approach designed to run in the cloud, on-premise or via a hybrid model.

ATEME describes the solution’s ability to run a single workflow as a ‘Content Lego’ for both VOD and linear content. This, Ateme said, removes the complexity of two distinct workflows and brings reduced infrastructure and CPU requirements. 

Jean-Louis Lods, VP Media Supply Chain Solutions, ATEME, said: “This is a real paradigm change in the construction of linear streams: It will enable content and service providers to tap into new revenue streams while reducing operational costs. Whether it’s national, regional, local or personalized streaming, NEA will enable them to create new themed channels from scratch, from documentary and lifestyle to children’s programming, with minimal upfront investment.”