Bitmax names European business development chief

Digital media management and licensing specialist Bitmax has named Gareth Noble as European business development and content relations manager, responsible for the development and management of European sales strategy.

Gareth Noble

In this new role, Noble will identify new business opportunities for film distribution across streaming platforms throughout Europe, according to Bitmax.

Noble has 30 years’ experience in the digital media distribution business having worked for record labels including Sony Music and Universal Music. He later expanded his skillset to include licensing and distributing music videos and film across streaming platforms and has licensed films from all genres including small independent films to cult classics starring English football legends Bobby Robson and Jack Charlton.

Noble said: “I’ve spent my career developing a deep understanding of the digital domain, and working with a boutique media distribution business such as Bitmax gives me the chance to make sure our clients have as much help as they need to get their content in the right format with the right assets to streaming platforms across Europe, such as Apple and Prime. I am looking forward to helping our clients find new ways to make money out of their work.”

Tom Jones, Bitmax’s managing director UK, said, “Gareth’s personable approach and ability to speak to anybody coupled with his in-depth knowledge of the music and film industry will be instrumental in helping independent film producers work with Bitmax to distribute films to new audiences using different revenue models including AVOD, TVOD, PVOD and SVOD.”