European Tour partners with Zoom for remote production and communications

Golf’s European Tour has announced a multi-year partnership with video conferencing business Zoom.

Zoom, which saw an explosion in use during 2020’s global lockdowns, will provide the European Tour with communications services including virtual and collaborative experiences for media, commercial partners, hospitality guests and the Tour’s global fanbase, through “exclusive live-sport experiences”.

The company’s tech will be utilised to deliver virtual press conferences and facilitate stakeholder activities at a new Zoom Media Centre. This collaboration will also aid in the Tour’s goals to achieve sustainability goals by moving more towards remote operations and collaboration.

Guy Kinnings, deputy CEO European Tour, Ryder Cup Director and Chief Commercial Officer, said: “We are delighted to welcome Zoom as the Official Unified Communications platform of the European Tour. The way each of us interacts has changed considerably over the past 12 to 18 months and we are excited to fully leverage the broad capabilities and services of Zoom to our wider business, creating innovative solutions for driving future engagement with players, media, partners and our fans.”

Michael Cole, chief technology officer at the European Tour, added: “Leveraging the cloud-based and unified communications of Zoom will enable the European Tour to become even more agile as an organisation and provide unparalleled levels of collaboration in the delivery of our world-class global tournaments.”

Janine Pelosi, chief marketing officer at Zoom, said: “We are thrilled to enter a multi-year partnership with the European Tour. Through a combination of virtual and on-site activations we will provide a seamless hybrid and collaborative model shaping the future of sports events for all stakeholders involved including media, commercial partners, hospitality guests and the fans.”