ucfunnel and NetRange partner for dynamic smart TV ads

Smart media programmatic solutions provider ucfunnel has announced a partnership with white-label smart TV company NetRange to deliver value-added advertisements on NetRange’s portal for Premium Streaming VOD Content.

The deal builds on MediaTek Smart TV turnkey solutions to integrate the ucfunnel’s IAB Tech Lab certified OM SDK into NetRange’s portals for Smart TV and MediaTek’s hardware design to serve the needs of premium OEMs. 

The companies said that the collaboration will provide customers access to NetRange’s advertising tool, which includes full backend control, customisable ad placement, and ad targeting based on factors such as device, country, brand and more. 

ucX, the ad exchange platform powered and developed by ucfunnel, serves 150 billion impressions monthly. The company said that the platform meets the growing needs of both media buyers and trade media across the globe by achieving market penetration on an automated system level, tailoring campaigns to deliver high-impact ad experiences and boosting campaign relevance and stickiness.

Michimasa Uematsu, Director, CTO & Senior Managing Executive Officer at ACCESS CO., LTD, NetRange’s Parent Company, said: “ucfunnel’s Smart Media solution redefines what is possible with Smart TV portals.”