Virgin announces PPV deal with FITE

Combat sports streamer FITE has partnered with Virgin Media.

The deal will make select pay-per-view events available through Virgin TiVo, V6 and Virgin TV 360 devices in the UK.

The first event available to purchase will be the National Wrestling Alliance: Back For The Attack on March 21 at 8pm GMT. Other events from promoters including All Elite Wrestling, Top Rank Boxing and PBC will be available to buy through Virgin TVs.

Ben Halabi, FITE’s SVP International Business Development said, “As part of our continued expansion in the UK, we’re delighted to be working with Virgin Media, offering their customers access to our premium live events.”

David Bouchier, Chief TV & Entertainment Officer at Virgin Media, said: “We give our customers access to some of the most popular Pay-Per-View events from the world of sport and live entertainment and this new deal with FITE will expand our offering with an increased range of events to purchase.”