NENT Group launches Viaplay in the Baltics

Anders Jensen

Nordic Entertainment Group (NENT Group) has launched its Viaplay streaming service in the Baltics.

The SVOD is now available in Estonia, Latvia and Lithuania at a single-tier price of €9.99 per month.

This marks the first expansion of Viaplay outside of the Nordics, and is the first step on a global rollout plan which will see the streamer expand to 10 international markets including Poland and the US.

The streamer brings audiences a wide array of content, ranging from originals, films and series, to kids’ content and live sports such as the UEFA Champions League and German Bundesliga.

The company last week announced a distribution deal with Latvian tech and entertainment firm Tet, and previously secured an agreement with Estonia’s leading telco Elisa. NENT will look to expand its presence in the Baltics with additional distribution deals to take advantage of a region relatively underexposed to SVOD services.

Anders Jensen, NENT Group President and CEO, said: “Today we are taking a much anticipated and important next step in Viaplay’s growth journey with the launch in the Baltic region. We are taking Viaplay to Estonia, Latvia and Lithuania with a very strong content offer built on our unique combination of high-quality Viaplay originals, award-winning films and series, premium kids’ content and world-class live sports. 

“Viaplay already has more than 3 million subscribers across the Nordic region and is built to scale quickly. I am very proud to bring our unique storytelling to audiences in the Baltics today and look forward to working with local partners to develop it even further the coming years. We come to the Baltics to innovate, engage and entertain.”