NENT Group secures Latvian distribution with Tet ahead of Viaplay launch in Baltics

Nordic Entertainment Group (NENT Group) has announced a distribution deal with Latvian tech and entertainment firm Tet described as ‘groundbreaking’.

The deal brings Viaplay’s original Nordic productions, Hollywood films and series, premium sports and high-quality kids’ content to Tet’s TV services customers. This partnership marks NENT Group’s first distribution deal in the Baltics ahead of Viaplay’s launch in the region on March 9.

The streamer will launch in a single package for €9.99 per month in Latvia, Estonia and Lithuania, with this deal giving Tet customers in Latvia free access for two months.

Viaplay and Tet will also launch an exclusive weekly sports programme that shows the highlights from the sports shown on Viaplay in local language. This show will be available on Viaplay and on Tet’s 360TV channel from September.

NENT Group has already secured the exclusive Baltic rights to Formula 1 motorsport, NHL ice hockey, UEFA Champions League, UEFA Europa League, UEFA Conference League, Bundesliga football, the English Cup-tournaments and South American National Team football.

Kim Poder, NENT Group Chief Commercial Officer, said: “This partnership is very special to us as it’s the first of its kind in our new market. It’s also both groundbreaking and progressive in many ways and it shows the strength in the Viaplay product. We are very excited partnering up with Tet as they are the leading player in Latvia sharing our passion for great content and streaming.”

Uldis Tatarcuks, Tet Chairman of the Board, said: “At Tet we strive to offer the best of best content to our customers, and we aspire to work with other market leaders to ensure new experiences and opportunities to our customers. This partnership will be a great addition to Tet services, providing access to even more quality exclusive sports broadcast as well as movies and TV series.”