Bharti Airtel launches advertising business

Indian telco Bharti Airtel has entered into the ad business with its new brand Airtel Ads.

The brand promises to provide advertisers with ‘the biggest pool of quality customers in India,’ with Airtel having over 320 million customers across its mobile, DTH and home businesses.

Airtel Ads utilises the telco’s data science capabilities to provide customers with the ability to create high engagement and high impact campaigns. Ariel said that it delivers superior returns on brand spends and focuses on relationships with customers rather than just delivering online impressions with ‘rigorous compliance’ to ad-tracking standards.

Says Adarsh Nair, Chief Product Officer, Bharti Airtel, said: “Airtel Ads breaks new ground in the USD 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics.

“Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve.” 

The Indian advertising industry is expected to grow to US$19 billion by 2025 from the current US$10 billion.