ITV to bring SSAI to CTVs in Yospace extension

UK broadcaster ITV has extended its relationship with server-side ad insertion (SSAI) provider Yospace.

The companies have collaborated in the development of SSAI tech since 2011, with this extension running until at least 2022. SSAI first launched on ITV Hub in 2015 for the Rugby World Cup and has been used since then on major sporting events including the FIFA World Cup, along with entertainment mainstay programming like The X Factor and Britain’s Got Talent. 

This latest phase of collaboration will see SSAI deployed on CTVs, described by BARB as the fastest-growing segment of OTT viewing.

Tim Sewell, CEO of Yospace said: “The Yospace team are immensely proud of our partnership with ITV which has now been extended into its seventh year of production. We look forward to continuing our collaboration to innovate and unlock the full potential of addressable advertising at true scale as a result of the explosion in OTT and particularly Connected TV consumption.”

Vinay Gupta, Senior Solutions Architect, ITV said: “Addressable advertising is the core theme to any new products that we build in ITV and we are constantly challenged to deliver and innovate in this space, Yospace is definitely a key technology partner and is helping us to meet these expectations with flying colours.”

“Our partnership with Yospace is long-term, strategic, and at times hugely tech-savvy but in the end, we do take great pride in saying that we are building the ‘future together’. A big thanks to Team Yospace.”