Nordic Entertainment makes new appointments as it gears up for expansion

Nordic streaming operator and pay and free TV broadcaster Nordic Entertainment Group (NENT Group) has appointed Roberta Alenius, SVP and head of corporate communications, and My Perrone, SVP, group general counsel and company secretary, to its group executive management team. Both appointments are effective immediately and the pair will report to Anders Jensen, NENT group president and CEO.

Alenius joined NENT Group in September 2020 and leads the company’s public relations and internal communications activities across all platforms. She was previously head of communications Sweden at Telia, head of external Communications for Nordea Group, and head of press and spokeswoman for the Swedish Government.

Perrone joined NENT Group in October 2011 and held a range of senior legal positions at the company before being appointed to her current role in February 2020, in which she is responsible for NENT group’s legal operations. She has previously worked as an attorney at law firms such as Magnusson and Setterwalls, and as an inhouse legal counsel at V&S Group.

As a result of these appointments, NENT Group’s executive leadership team will consist of five women and six men, with a 50/50 gender split in direct reports to the CEO, the company said.

Anders Jensen, NENT Group President and CEO said: “Our way of working is built on a functional model with clear mandates and efficient decision-making. Appointing Roberta and My to our GEM team will make us even more aligned and effective as we expand our Viaplay streaming service to 10 new markets by 2023. It is also an important milestone in our work to establish an equal and diverse leadership. I am proud and happy that we have such a talented and diverse internal pipeline of future leaders who will play a critical role in our success.”

Separately, NENT Group has partnered with content analytics leader Parrot Analytics to understand audience preferences better in Viaplay expansion markets around the world. Specializing in global audience demand measurement, Parrot Analytics has extended its agreement with NENT Group to help the company localize its customer content offerings, increase its ability to attract new subscribers with country-specific demand insights, and to quantify additional growth opportunities.

“We want to become the European streaming champion and partnerships will be essential in making this vision a reality,” said Filippa Wallestam, EVP and chief content officer, NENT Group. “

The market and audience demand intelligence we get from Parrot Analytics will help us expand effectively into new territories by providing compelling consumer offerings tailored uniquely to each region.”