Starhub taps Broadpeak for converged IPTV and OTT service

Singapore service provider StarHub has chosen content delivery network (CDN) and streaming video tech specialist Broadpeak to provide technology to deliver  StarHub TV+, its new converged IPTV and OTT TV service.

Using a CDN, content packaging, storage, and origination solution from Broadpeak, StarHub is delivering OTT live TV and VOD content on multiple screens with, according to Broadpeak, reduced OTT playback latency and buffering.

Jacques Le Mancq

Broadpeak says that its CDN solution optimises bandwidth use, reducing StarHub’s overall content delivery costs. The StarHub TV+ service also uses Broadpeak’s BkS350 Origin Packager to deliver live, time-shifted, and VOD services to multiple devices, which combines an on-demand packaging feature with a built-in cache mechanism to reduce the need for encoding and storage resources, according to the company.

“The primary goals of revamping our OTT platform were to deliver better quality, and to offer more services and advanced features such as start-over and instant availability of 24-hour time-shift TV for our customers. Broadpeak also provides us with a flexible and future-proof solution with real-time packaging that delivers substantial storage savings, allowing for a smoother viewing experience,” said Ong Bee Lian, VP, interactive TV and media engineering at StarHub.

“We are thrilled to partner with StarHub and give its converged StarHub TV+ service a brand-new look, including the capability to turn back the clock up to 24 hours and watch live TV shows with time-shift TV,” said Jacques Le Mancq, CEO at Broadpeak.

“While delivering high-quality video and advanced features is critical today, efficiency is just as important. Our content delivery solutions set the standard for QoE and bandwidth optimization, with ultra-low latency for increased subscriber satisfaction.”