Vewd launches OTT platform for cars

OTT software solutions provider Vewd has announced the launch of a white-labled cloud streaming platform for automotive infotainment platforms.

The product, called Vewd for Automotive, promises to overcome the challenges of delivering premium OTT content in head units and rear seat infotainment displays in cars. The platform supports ‘key global content provider services’ along with a cloud back-office which provides management capabilities and data insights.

The platform is pre-integrated with a number of market-leading embedded car platforms and is available for license to car manufacturers along with automotive silicon vendors and infotainment platforms. Vewd for Automotive is available for Android and Linux and offers features such as a flexible core HTML5 engine, content APIs and certification and an adaptable UI.

Citing figures from PWC, the firm said that the in-car connected services market is expected to generate US$81 billion in annual revenue by 2030 as manufacturers increasingly deliver in-car services digitally.

Aneesh Rajaram, CEO, Vewd, said: “Consumers today demand that their favorite streaming services be made available on every screen they spend significant time with. Vewd solves that challenge for the car, transforming the head unit and rear seat infotainment displays into entertainment hubs.

“By combining our existing automotive expertise with over 10 million Vewd-enabled cars on roads worldwide and our market-leading connected TV expertise with over 300 million Vewd-enabled devices in total, Vewd delivers a no-compromise content experience that delights consumers.”