DTH and IPTV to emerge strongest post-Covid in the Philippines

The pay TV market in the Philippines is set to emerge from the coronavirus pandemic in a healthy position.

According to new figures from GlobalData, the market will see its revenue increase from US$451.1 million in 2020 to US$550.0 million in 2025 at a CAGR of 4.0%. The research firm has attributed this growth to solid performance in the DTH and IPTV segments.

Overall pay TV household penetration is set to grow from 20.5% in 2020 to an estimated 22.5% in 2025 with DTH and IPTV subscriptions set to increase at a CAGR of 4.1% and 29.3%, respectively.

While these segments are predicted to perform well, cable TV subscriptions are projected to continue their decline, as is the case for most of the world. Cable will grow marginally from 2022-23, but decline fairly significantly in the subsequent two years.

Aasif Iqbal, telecom analyst at GlobalData, said: “Although DTH will remain the leading platform to deliver pay TV services in the Philippines through 2025, IPTV subscriber share will increase over the forecast period, supported by the improving fixed broadband infrastructure in the country.

“SKY will lead the pay-TV market accounting for the largest share of pay TV subscriptions as of 2020. The operator will maintain its leadership in the pay TV segment given its strong foothold in cable TV segment and its growing focus on DTH segment.”