Synamedia hires Paul Segre as CEO

Video software provider Synamedia has announced the appointment of Paul Segre as CEO.

Segre succeeds current CEO Yves Padrines, who has overseen the company since its 2018 inception.

The incoming CEO joins from Genesys, where he served for 18 years in roles including CEO and chairman. There, Segre led the US$1.6 billion spin out of Genesys from Alcatel-Lucent (now Nokia) in 2012, backed by the Permira Funds. He is also attributed to scaling the company to becoming one of the top ten largest privately held software firms in the world.

Synamedia said that Segre, who will be based in London, has the “software and telecoms software industry pedigree” required for the role, and is the right choice to “help existing customers and new direct-to-consumer players embrace IP distribution and build sustainable, profitable businesses”.

Abe Peled, Synamedia Chairman, said: “It is thanks to Yves’ drive, leadership and passion over the last two years that Synamedia is the market-leading business it is today. We thank Yves and wish him continued success as he pursues new opportunities. Paul is taking over the reins of a business with an impressive customer roster, a strong pipeline and a reputation for award-winning innovation.

“Paul’s appointment signals our readiness and enthusiasm for the next chapter in our journey. His leadership track record, breadth of business experience, and ability to scale software businesses will be invaluable as we move forward with innovative solutions and services designed for the IP era.”

Segre said: “It is a rare and exciting opportunity to help shape a market leader in an industry where IP opens up new opportunities. Synamedia has a fantastically innovative portfolio, including the Infinite platform, a raft of anti-piracy solutions, video network technologies and the new Synamedia Iris addressable advertising solution. I am thrilled to lead the firm as we accelerate our growth and become the uncontested leader of video solutions for an IP world.”

Of his two year stint in charge of the company, outgoing CEO Yves Padrines, said: “I am incredibly proud of everything we have accomplished over the last few years, driving our investment in IP-enabled solutions and establishing a strong foundation for growth. I wish the whole Synamedia team every success as it doubles down on revenue-generating innovations that deliver real value to customers.”