Virgin Mobile Canada launches app-based TV service

Bell Canada-owned Virgin Mobile Canada has launched an app-based TV offering, Virgin TV, for its internet subscribers in Ontario and Québec – the two Canadian provinces where the MVNO provides fixed internet.

The new service does not require a set-top box or installation, and but is available on iOS and Android smartphones and tablets, laptops, Amazon Fire TV Stick, Android TV, Apple TV and Google Chromecast. The Virgin TV app allows users to watch two streams at once, pause and rewind live TV, resume on-demand programmes and trending shows.

Content available on the service includes In The Dark, The Daily Show, 90 Day Fiancé and live sports from channels TSN and Sportsnet.

The Virgin TV core package includes around 50 channels, including CTV Drama Channel, CP24, Food Network, HGTV, TLC and the major Canadian and US networks.

Users can add channels à la carte or with add-on packs, and also sign up for a bundle of streaming offerings Crave, Movies and HBO and the Starz streaming service.

The subscription-based service is available exclusively to Virgin Internet Members with 15Mbps or higher Unlimited Virgin Internet plans. There’s no long-term contract required, and current Virgin Internet Members can add Virgin TV starting from C$35. Virgin Internet plus TV is available starting at C$85.

Vigin Mobile Canada, originally a JV between Virgin Group and Bell Canada Enterprises, was fully acquired by the latter in 2009.

“We’re super excited to offer Members a new way to get all their favourite TV anywhere, anytime and at a great price, all with our easy to use Virgin TV app,” said Jennifer Posnikoff, Virgin’s director of marketing.

“With access to the top TV shows, the return of live major league sports, special events and all kinds of on-demand content, Virgin TV lets you watch like a boss at home or on the go.”