Orange Spain targets low cost convergence and premium TV viewers with new offerings

Orange España is attempting to capture a slice of Spain’s growing market for low-cost offerings by launching a converged fibre and mobile service, while targeting higher-spending customers with a new fibre and all-in TV offering.

With an eye on the growing market for low-cost services, the operator has launched a fibre-plus-mobile convergence play from €29 a month under its República Móvil low-cost mobile brand.

The low-end service offers symmetrical fibre broadband with 100Mbps and 500Mbps options that can be combined with unlimited calls and 6GB of mobile broadband.

Six options are available, with the top end one providing 500Mbps fibre broadband, unlimited calls and 50GB of mobile data for €49.

Installation is free and customers must commit to staying with the company for three months.

República Móvil director Cosme Primo de Rivera said that the company wanted to “boost the presence of República Móvil in the low-cost segment”.

The low-cost convergence play comes hard on the heels of the launch of a fibre-and-TV offering for €60.90 under the main Orange brand.

Orange said the combination of Orange TV Total and 100Mbps fibre broadband was “a unique option” for the Spanish market.

The TV element includes Orange TV Cine y Series, Orange’s premium TV entertainment offering, Orange TV Fútbol, which provides its coverage of Spain’s La Liga, and Orange TV Fútbol Liga de Campeones, its offering of Champions League and Europa League football.

Orange said the offering was targeted at consumers that were not interested in a fixed-mobile convergent offering but who wanted to combine high-speed internet with high-quality entertainment services.

Orange in Spain has struggled recently in a market where competition is increasingly focused on price, while its investment in football suffered from the lockdown that saw the sport put on hold.

Analysts at Jefferies last week said that the Spanish unit had made the “strategic mistake of not being sufficiently exposed to the growing discount end of the market” .