Vewd launches new offering for smart TV manufacturers

TV technology outfit Vewd has launched Broadcast Plus, a new user experience platform designed for smart TV manufacturers for both live TV and on-demand content.

Broadcast Plus provides the user experience components for live TV including a programme guide that merges live, OTT, and catch-up content, a broadcast TV user experience, and a portal for broadcaster catch-up and other on-demand content, according to the comnpany.

Built on the Vewd Core HTML5 rendering engine, Vewd says that Broadcast Plus extends the TV experience alongside its hybrid TV modules. Support for the different TV standards and certifications is built-in for a variety of international markets, including Freeview HD and Freeview Play in the UK.

The company says that the offering extends Android TV and Linux-based TVs with an easy-to-use broadcaster experience , and offers pre-certified and integrated hybrid TV user experience modules for major regional markets

According to Viewd, Broadcast Plus integrates Vewd Core to comply with global hybrid TV standards such as HbbTV and ATSC 3.0. it also features customization tools to create a branded experience and is pre-integrated with tuner and broadcast middleware on all relevant TV chipsets.

“Broadcast Plus changes the game for smart TV manufacturers wishing to deliver a broadcaster-compliant TV experience for hybrid markets around the world,” said Sascha Prüter, Chief Product Officer, Vewd.

“With consumers craving more TV content on their terms, broadcasters must continuously evolve and harness multiple channels of delivery from Live TV to Hybrid TV to pure OTT. While building this product, our goal was to ensure we bring all of these modes of consumption into a seamless, yet flexible user experience that adapts to various regional requirements. Manufacturers can now leverage Vewd’s unrivaled product portfolio and vast deployment expertise in one reliable, integrated solution.”