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Blue Ant expands on Roku
International media company Blue Ant Media has launched three new family and kid-friendly linear channels on The Roku Channel in the US; Love Nature, Love Nature Español and ZooMoo.
Love Nature (and Love Nature Español) is a family-friendly wildlife and nature brand and includes programming including 7 x 60-minute series Secrets Of Wild Australia, 6 x 60-minute show Animal Empires and the 3 x 60-minute series Land Of Gremlins.
ZooMoo Networks, a joint venture with AT&T’s DirectTV Latin America, is an interactive children’s nature broadcaster with programming comprised of over 500 hours of original content, combining wildlife footage with puppetry, animations and narration to create a viewing and learning experience for pre-school viewers. It’s line-up includes the 26 x 11-minute creative crafting show Kooki’s Crafty Show and the 32 x 11-minute live action puppet series Lost.
The deal is part of Roku’s expansion of its free live/linear channel lineup, which now offers more than 100 free channels to its users.
“Blue Ant Media’s partnership with Roku is an important step in our AVOD expansion in the US market because it allows us to introduce our suite of premium brands to one of the largest and most engaged streaming audiences in the world,” said Ward Platt, CEO, kids & global networks, Blue Ant Media.