Horowitz in at fuboTV to head up ad sales

FaceBank Group has appointed Diana Horowitz to the role of senior vice president, advertising sales at vMVPD streamer fuboTV. 

The OTT service merged with FaceBank Group in April 2020 in an effort to create a leading digital entertainment company, combining fuboTV’s direct-to-consumer live TV streaming platform for cord-cutters with FaceBank’s technology-driven IP in sports, movies and live performances. The service serves as a competitor to the likes of YouTube TV and Hulu with Live TV.

Based in New York City and reporting directly to CEO David Gandler, Horowitz brings extensive experience in digital and broadcasting advertising. She joins from Telestream, where she was vice president of sales and responsible for the vendor’s full range of advanced media technologies in the eastern United States. She has also held roles at IBM Watson Media, Comcast, and Scripps.

In this newly-created position, Horowitz will lead fuboTV’s national advertising sales team, as well as overseeing ad operations and overall sales strategy for fuboTV and its linear channel, fubo Sports Network.

The platform has seen significant growth over the past year, with ad sales revenue reaching US$12.4 million in 2019 – up 201% over the prior year. fuboTV said that it expects ad revenue to increase by more than 120% year-over-year in Q1.

fuboTV CEO Gandler said: “I’ve known Diana since our days at Scripps Network Interactive and am thrilled she has joined fuboTV to lead our national ad sales and ad operations. Advertising is a growing revenue stream for fuboTV alongside subscriptions. I’m confident Diana will help us build a complete ad sales operation that offers brands multiple opportunities to engage with our streaming platform and our original programming.”

Horowitz said: “I am thrilled to be joining fuboTV at this incredibly exciting time for the company and the media industry. A leader in media innovation since its inception, fubo provides an unparalleled platform for advertisers to reach a highly engaged audience in a premium connected television environment.

“fuboTV’s powerful combination of premium channels and programming, coupled with industry-leading advertising technology and targeting capabilities, makes it uniquely positioned for growth in today’s rapidly transforming media landscape, where CTV has become the primary screen.”