A1now taps Vionlabs AI for personalised recommendation

A1 Telekom Austria has AIcontent analysis specialist Vionlabs to provide its Content Analysis Platform deliver content recommendations on its streaming service A1now.

According to Vionlabs, the move will enable A1now to understand why customers like certain programming and hence provide personalised viewing recommendations.

The Vionlabs AI-engine provides analysis and data by measuring thousands of variables throughout the duration of the video, including colours, pace, audio, object recognition and other elements to produce an AI-derived fingerprint timeline, frame-by-frame, according to the technology outfit.

The content discovery results are made available through a cloud-based SaaS model integrated with the operators back office systems. The Vionlabs platform is already deployed and is generating significant uplifts in VOD buy-rates and viewer engagement for its operator customers, according to the company.

“We are excited to be working with Vionlabs to integrate its groundbreaking technology into our streaming platform. This partnership provides A1now with an edge in the market that allows us to take the next step in delighting our customers by providing a truly personalized experience,” said Nina Mack, Head of Channel Development, A1now.

“Partnering with innovative players such as A1now in the streaming market is really exciting, because like us they understand that the key to success is intensive customer focus and a tireless desire to delight the end-user through a truly personalized experience,” says Marcus Bergström, CEO, Vionlabs.