Freesat adds YouTube Kids

UK free-to-view satellite platform Freesat has added YouTube Kids to its latest range of 4K TV set-top boxes and portfolio of apps.

YouTube Kids launched in the US five years ago, aimed at kids under 13, with a range of content channels and creators. Freesat customers will be able to access content covering arts and crafts, sports, music and educational videos across a variety of subjects, plus cartoons and nursery rhymes.

The app includes parental settings to enable them to guide children’s viewing by handpicking channels for them. Parents who are logged in to their account on YouTube Kids are also able to block certain videos or channels.

Alistair Thom, Managing Director, Freesat said, “Having worked with YouTube for some years, we’re thrilled to extend the relationship by welcoming YouTube Kids to the Freesat platform.  In addition to expanding even further the range of content on offer, this launch seems especially relevant at a moment when so many parents are juggling the demands of keeping their children entertained and educated with their own work.  YouTube Kids provides something for everyone.”

Cedric Petitpas, Head of YouTube Kids, UK and Ireland said, “During this challenging time, bringing educational, fun and beneficial content to kids is more important than ever, and we are so happy that Freesat is making YouTube Kids accessible on their platform. With this addition, kids across the UK can keep the process of learning, growing and exploring while they’re at home.“