Freesat hires David Rowark as B2B sales head

UK satellite TV service Freesat has appointed David Rowark as its head of B2B sales.

In this newly created role, Rowark will be responsible for driving the development of Freesat’s B2B sales arm, working alongside the retail sales team, as well as further developing the Metaphor project with potential partners.

Freesat is currently preparing to launch its new third generation 4K-ready set top boxes.

Rowark joins having most recently led the connected home product sales for Western Digital across EMEA. He also has served as sales director for start-up Digital Vision Products where he supported the UK government-backed Digital TV Switchover Campaign. Rowark also jointly ran and held the position of sales director at a leading business partner for IBM Technology Group.

Andre Santos, Freesat director of marketing said: “David’s appointment is pivotal for us as we continue to explore opportunities whereby partners can benefit from Freesat’s TV proposition. Strong, successful partnerships are key to Freesat and his vast experience in the industry will allow us to move forwards with these and help shape the future of the business.”

This is the second senior hire for Freesat in recent months, following the appointment of Michelle Wilding-Baker as its head of digital marketing.