Deltatre strengthens global commercial team with pair of Adams

Sports and entertainment media tech vendor Deltatre has announced two senior hires in its global commercial team.

The new appointees are former Perform executive Adam Bowley, and Adam Bigwood, who joins from WWE.

Reporting to Pet Burns, VP commercial, Bigwood assumes the role of director of the company’s commercial division. In this role he will be responsible for account management of key OTT clients.

Bigwood was most recently director of international operations for MENA at professional wrestling outfit WWE. There, he worked across  all lines of the business, from content media distribution, OTT, content localisation, live events, commercial, marketing and brand development. Prior to that he spent eight years working for English and Arabic broadcaster OSN.

Meanwhile, Bowley joins as commercial manager and will be responsible for account management duties of Deltatre’s Live clients in the UK such as BT Sport. He will report to senior director Lawrence Bowden in London. Bowley has held a number of roles at companies such as Sky sports and Perform Group (now DAZN Group), and most recently was at Norwegian broadcast tech company Sixty.

Andrea Marini, deputy CEO and chief commercial officer at Deltatre, said: “We’re delighted to welcome both Adams to Deltatre. Their hires signal that even at this very difficult time, Deltatre is committed to helping clients offer the best services to their users.

“Both have a high level of competence in delivering value to rights holders and rights owners, and I’m certain their knowledge will help Deltatre to foster new relationships across the industry, helping more partners reach their fans in ever more exciting ways.”