Amazon expands live tennis coverage to 80 tournaments

Amazon has expanded its library of live tennis rights to over 80 tournaments from the ATP and WTA, the company has said. 

Prime Video will broadcast live, on-site coverage across many ATP and WTA tournaments in 2020, including combined coverage at the upcoming BNP Paribas Open, Indian Wells (March 11-22), Miami Open presented by Itaú (March 24- April 5), Mutua Madrid Open (May 2-10), and Western & Southern Open at Cincinnati (August 16-23),

The company said that this will be the first time that this will be the first time that this will be the first time that viewers will be able to watch both men’s and women’s tennis “all in one place” and that it establishes “Prime Video as the home for tennis fans in the UK and Ireland.”

The streamer will offer live coverage from every televised court, match replays within 15 minutes and on demand highlights the following day.

Sports content – both live coverage and documentary-style programming – is becoming an increasingly integral part of Amazon’s streaming product. In 2018, the company picked up the rights to 20 English Premier League games a season, while it also broadcasts NFL Thursday Night Football internationally and has produced a range of documentaries such as  All or Nothing: Manchester City, Andy Murray: Resurfacing, and Steven Gerrard’s Make Us Dream.