2019 a record year for AVOD Tubi

AVOD Tubi saw record growth in 2019, the company has said.

The company said that December saw its monthly active users increase to 25 million, with total view time reaching 163 million hours – a year-over-year increase of 160%.

Announcing the milestone, Tubi added that its 2020 content spend will “exceed nine figures to further expand its current library of content from major studios, indies and TV producers from around the globe.”

The company is currently working with over 250 content partners, including Paramount, Warner Brothers and Lionsgate. The latter has been a long-time investor in the company.

Ahead of 2020 rollouts in the UK and Mexico, the company said that it saw viewing time increase by 357% in Canada and Australia combined.

The service’s expanded adoption is thanks in no small part to its availability on a large number of devices, including smartphones, smart TVs and even smart screen devices like the Amazon Echo Show.

Farhad Massoudi, CEO of Tubi, said: “Our growth over the last year is a clear testament to the success of our focused strategy in a now-cluttered marketplace. We’re excited people globally have embraced Tubi as a complement to subscription video and aim to deliver an even larger library of premium content in 2020.”

Tubi also noted that 2019 saw its headcount increase by 78% to over 229 full-time employees. It said that it will “rapidly add more employees in the coming year” as the service continues to expand.