Hisense launches redesigned VIDAA OS

Smart TV Platform

TV maker Hisense has launched a revamped version of its VIDAA smart TV OS.

The redesign comes six years after the OS’s initial launch, with Hisense saying that it has seen 20 million installs globally. The 4.0 Vidaa will come in 2020 to existing TVs and be pre-installed on all new Hisense TVs.

Hisense said that the update will come with a completely new user interface and integration of content providers. Along with the previously announced launch of AVOD Tubi, the company heavily promoted the integration of sports streamer fuboTV, which it said is one of the few providers that offers streaming access to sports in 4K, and YouTube Music.

These, along with DevianArt, join the likes of PlutoTV and Xumo on the platform, with hisense saying that it is expanding with new global and local partners regularly.

Hisense chairman Lan Lin said: “Vidaa aggregates content from the best global and local partners. We already have global partners including Netflix, Prime Video, YouTube, Red Bull TV, Deezer, DAZN, Rakuten TV and Hungama. With the new update we are also bringing on our platform a new partnership with sports-focused live TV streaming service fuboTV. fuboTV’s application is already pre-installed in every Hisense TV with Vidaa OS, and you can access a custom sports experience seamlessly by clicking the ‘Sports’ button on the remote.”

In South Africa, where Hisense is the market leader with a third of all TV sales, the company has partnered with Nelson Mandela Foundation-backed NGO Mindset. This offer promises more than 5,000 education videos for children ages 6-18.

The updated Vidaa platform will rollout to over 120 territories in Q1 2020.