ZEE5 names DMS as Middle East rep

OTT TV platform ZEE5 has appointed DMS – the digital arm of Choueiri Group – as its exclusive media representative for the Middle East market.

ZEE5’s content caters to the South Asian diaspora in the Middle East and also to Bollywood fans among the local population. The platform says it offers over 100,000 hours of content including 2000-plus movies, exclusive originals, TV shows and more across 17 languages including Hindi, Malayalam, Tamil, Bengali and Marathi. The service also offers over 60 live channels and operates a freemium pricing model.

Archana Anand, chief business officer at ZEE5 Global said, “We’re excited to introduce brands and advertisers in the Middle East to ZEE5 and help them effectively reach out to their desired audiences. Our tie-up with DMS is part and parcel of this drive to make ZEE5 a premier advertising platform for regional advertisers in the market.”

DMS’ chief operating officer, Michel Malkoun said, “We are excited to partner up with ZEE5, and welcome them to the DMS family. As video content leaders in their own respective right, we are confident that ZEE5 will be able to extend unmatched audience engagement opportunities to regional brands.”