UKTV’s CMO stepping down

Zoë Clapp

UKTV chief marketing and communications officer Zoë Clapp is leave the UK channels outfit following its acquisition by BBC Studios last year. 

UKTV said that Clapp, who joined the broadcaster in 2005, had overseen the outfit’s marketing, communications, creative, media, social and online times through a period that saw UKTV increase its share of viewing by 42%, with a 66% increase in revenues and the tripling of profits. 

Clapp also oversaw the commercialisation of off-air creative production unit UKTV Creative, which produces campaigns for a range of external clients. 

Clapp said: “I’m exceptionally proud of my bright and talented teams who have made my work so rewarding, and I give them heartfelt thanks for being such brilliant colleagues. We’ve created some great work, defied the market with our vision and brand-building, won some hefty awards, and made our viewers, talent, clients and production partners happy with meticulously delivered campaigns. I want to offer Marcus and all of my colleagues at BBC Studios and UKTV the very best of luck for the next stage of the company’s future.”

Marcus Arthur, CEO, UKTV, said: “Zoë has made a massive mark on our brands, audiences and reputation in innovative ways over many years.  These are all at the very heart of UKTV, and she can rightly feel proud of her role in UKTV’s long run of success.  She will be much missed throughout the company, and leaves a significant legacy for us to build on, as she moves to the next chapter in her own exciting story.”