Telaria hires Giblin as head of demand

TV ad software vendor Telaria has further expanded into EMEA with the appointment of Mark Giblin as its head of demand. 

In his role, Giblin will work with more than 45 plugged-in video demand partners. His appointment comes at a time where video ad spend is rapidly growing, reaching €7.6 billion in the last year. Giblin will be based in Telaria’s London office.

Giblin was most recently VP of business development at the News Corp-owned Unruly. He had also held a range of roles at companies including PubMatic, The Financial Times and The Telegraph.

Telaria currently charts the likes of Hulu, PlutoTV and TubiTV among its clients. 

Bill Swanson, VP of EMEA at Telaria, who himself recently joined the company, said, “We are delighted to welcome Mark to the Telaria team. With advertisers across Europe increasing their budgets for premium video in multiple channels such as CTV, OTT and mobile, Mark will play a vital role in ensuring our innovative product suite remains aligned with the changing needs of the major video demand platforms and their advertisers. 

“By building and maintaining strong relationships with demand partners, Mark will be instrumental in positioning the business for continued growth. From a personal perspective it will be great to work directly with Mark again.”

Giblin said: “As video consumption diversifies across multiple platforms and devices, advertisers are keen to reach engaged audiences in quality, brand-safe environments and Telaria is a highly trusted source for premium video inventory. 

“Joining the company at a time of accelerated growth provides exciting opportunities to deliver the desirable audiences advertisers require and maximise the performance of ad campaigns as the digital video and CTV ecosystem evolves.”

The announcement of Giblin’s appointment follows the expansion of the company’s EMEA leadership team in June.

The aforementioned Bill Swanson was appointed as VP, EMEA to lead the company’s growth in the region while Carole Dubourg also joined the company as country manager for France, based in Telaria’s Paris office.