Synamedia and Triveni Digital sign ATSC 3.0 video delivery partnership

Mark Simpson, president and CEO, Triveni Digital

Video software provider Synamedia has agreed a deal with programme guide and metadata management provider Triveni Digital for ATSC 3.0 transition services.

The companies say that the partnership equips broadcasters, content providers and service providers with “the tools to deliver best-in-class viewing experiences while meeting their service requirements for premium picture quality, bandwidth efficiency, and multiscreen transcoding and encoding”.

The companies also announced their current deployment with a major US TV production company. 

Mark Simpson, president and CEO of Triveni Digital said: “We were impressed with Synamedia’s track record of speed of deployment and uptime, both of which are key for ATSC 3.0 integration. These attributes, combined with their strong value proposition, made it an easy decision to work together on integrated comprehensive solutions. 

“Our collaboration to future-proof our networks and offer a smooth migration path to ATSC 3.0 ultimately best serves our joint customers including major US-based content owners who now have a unified market-leading system for ATSC 3.0 transition needs.”

Julien Signes, senior vice president and general manager of Video Network at Synamedia said: “As the industry gears up for this major shift to increased broadcast capabilities with ATSC 3.0, combining the breadth of our portfolio and scale with a leading specialized vendor like Triveni Digital will bring the best-of-breed solution to market more quickly. 

“Triveni Digital has led many early market trials for ATSC 3.0, so this partnership was a no-brainer. We are excited to be at the forefront of this transition and glad to see that our current collective customers are already seeing the benefits of this collaboration.”