Switch Media launches fast-to-market OTT platform

Online video tech vendor Switch Media has announced the launch of its new MediaHQ Lite OTT platform.

MediaHQ Lite is an end-to-end OTT platform which the company says has been designed to provide a “comprehensive feature set at a cost-effective price point”. The platform enables users to launch an OTT service quickly without the need for any customisation. Users can simply rebrand the service according to their own brand guidelines. 

Features of MediaHQ Lite include secure VOD and live streaming with DRM, a global CDN service, analytics reports, comprehensive metadata, high definition ABR encoding and use of the Switch Media applications, or their own apps if they have them.

MediaHQ’s release follows the launch of MediaHQ Enterprise at NAB 2019, with the new offering being a more stripped-back version. Users of MediaHQ Lite will be able to upgrade to the Enterprise version at any time.

Luke Durham, CTO, Switch Media said: “We have been approached by many content owners wanting to launch new OTT services who are overwhelmed by the intricacy and costs. This is especially the case in emerging markets such as South East Asia and Africa, but also the growing collection of content owners who want to augment their revenue streams by going directly to the consumer with a niche offering. 

“With MediaHQ Lite we’ve created an end-to-end solution that keeps the lion’s share of features and value but removes much of the complexity in the setup, and the often-overlooked operational costs.”