Singapore’s StarHub moves all TV subs from cable to fibre

Singapore-based cable and pay TV operator has completed the migration of its services from HFC cable to a full fibre network.

The company has advised coustomers that their cable TV set-top boxes are now redundant and has set up e-waste collection bins at 450 sites across the island state to collect them.

The operator is offering TV and broadband customers a free preview of premium channels on StarHub TV and StarHub Go streaming appby way of tanks “for their continued patronage” during the transition.

“Over the past 10 months, StarHub assisted hundreds of thousands of customers to migrate from cable services to superior, high-speed fibre services. Migrations of this scale are never a simple feat, with multiple parties involved. Our staff, NetLink Trust and other partners worked hard to support our customers through the migration process. We are grateful to our customers for their patience, and we sincerely thank them for their trust and confidence during the migration,” said Johan Buse, Chief of Consumer Business Group, StarHub,

“We are excited that all our customers can now fully benefit from higher broadband speeds, enhanced TV experience and enjoy the rich services that fibre enables. This is part of our #HelloChange commitment to deliver a better service experience, unique content and greater value for our customers,”

StarHub has been struggling to retain pay TV customers in the face of strong competition in the local market. The company reported 374,000 pay TV customers at the end of June, down 20,000 on the quarter, although it added 14,000 new residential broadband customers to take its total to 509,000. TV revene dropped by 8.5% quarter-on-quarter, contributing to a total revenue decline of 7.4% to S$552.8 million.