Vodafone Group Introduces TiVo’s Personalized Content Discovery Platform

TiVo has announced that the Vodafone Group is  deploying its Personalized Content Discovery (PCD).

Vodafone is introducing PCD as part of the new Vodafone TV service in Portugal, the first country to deploy its new “Intelligent Voice Search” feature. It uses TiVo’s Conversation, a natural language voice solution, that enables users to find and enjoy entertainment content by speaking into their remotes. 

TiVo’s Insight functionality will also help Vodafone with discovery optimisation, promotions targeting and audience engagement monitoring through the analysis of viewer behavior data.

Vodafone has already deployed TiVo’s Search and Recommendations and predictions capabilities to customers in Spain, Italy, Greece and Romania.

Miguel Rodrigues, head of TV development at Vodafone: “As a leading global telecoms company, we are dedicated to providing our subscribers with a truly unique and engaging entertainment experience. 

“With TiVo’s Personalized Content Discovery platform, we are able to strengthen our search and recommendation capabilities as well as provide superior voice search using free-flowing conversational dialogue. Combined, these capabilities give us the intelligence and aptitude to tailor and transform the content discovery experience for our customers.”

Dave Shull, president and CEO at TiVo added: “Our research indicates delivering personalized viewing experiences lowers churn rates by as much as three times, compared with viewers who don’t have a personalised experience. 

“With TiVo’s Personalized Content Discovery platform, Vodafone is augmenting its service offerings and keeping their audiences loyal and engaged, while being ahead of the competition in an ever-shifting entertainment landscape. This is a significant extension of our PCD footprint, and we are pleased that Vodafone and its subscribers are benefiting from our expanding language coverage for voice and our updated engagement console, which provides a personalized, feature-rich TV experience.”

TiVo will showcase its suite of entertainment discovery solutions during IBC, at Hall 5, stand A31.