M2A Media introduces cloud-based 4K Live Streaming

Cloud-based video solutions provider M2A Media has announced the launch of M2A 4K Live Streaming.

The company says that this will enable broadcasters and sports rights holders to meet the demands of 4K-ready audiences. The solution is designed with the latest HEVC codecs, which M2A says makes it 50% more efficient, without the need for costly on-premises equipment. 

Marina Kalkanis, CEO of M2A Media, said: “With 5G on the horizon, M2A 4K Live Streaming helps broadcasters and sports rights owners future proof their offering, as sports fans start to expect the high-quality live streams that their 4K ready connected TV and devices demand.

“Innovators in broadcast technology, M2A is excited to be ahead of the curve in launching a cloud-native 4Klive streaming solution and we’re looking forward to discussing the benefits that it affords with our customers and peers during IBC Show this September.”

The company is also launching its M2ADisaster Recovery Solution at IBC. This product is tailored to premium events or channels and combines M2A’s cloud-native live orchestration software with M2A’s 24/7 Operations service.  

Lastly, M2A has also updated its server-side ad insertion solution, formerly known as Dynamic Content Insertion. The updated offering – M2A Server Side Ad Insertion – produces continuous bitstreams that include dynamic regionalised ad segments, which will play out on all devices undetected by ad blockers.

M2A Server Side Ad Insertion allows broadcasters and content publishers to serve customised live content, such as adverts, promos or subtitles to different viewers depending location. 

M2A Media is showcasing its solutions at IBC at Stand H14:05