Gracenote launches Video ID Distribution system

Nielsen-owned Gracenote has launched a new Video ID Distribution system.

The company says that this will enable creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to global OTT services, smart device manufacturers and cable and satellite TV providers.

Through the Gracenote ID Distribution system, studios and networks will be able to register their content with Gracenote‘s Video Database and easily obtain connected Gracenote IDs to enable better search and discovery in program guides, interfaces and OTT catalogs. In addition, they can submit their own descriptive metadata, tags and imagery which Gracenote will editorially review and prepare for broad distribution.

In a release, the company notes that the system “brings order to the chaos” of meta-information, and promises to improve how all forms of video content are distributed to and surfaced in pay TV and OTT catalogues. 

Simon Adams, Gracenote’s chief product officer said: “For years, the industry has relied on Gracenote to help organise numerous and vast catalogs of popular TV shows and movies. 

“With the growing popularity of new original programs and short-form video, our global customers face new challenges connecting users to all the content they have to offer. The new Gracenote ID Distribution system will help creators and owners secure the broadest possible distribution of their programming while providing leading VOD and OTT services a means to easily identify and access relevant metadata for next-generation search and discovery experiences.”