Bitmovin to debut Microsoft Azure integration

Cloud-based video streaming solutions provider Bitmovin will use IBC to debut Bitmovin Encoding and Player integration on Microsoft Azure.

Azure customers can now use encoding and player solutions from Bitmovin to create secure streaming solutions for video on demand (VoD) and live streaming use cases, according to the company.

Bitmovin said that by ensuring full interoperability of its player with streams from Azure Media Services, it has simplified streaming video content to PCs, laptops, mobile devices, streaming sticks, consoles and smart TVs.

Bitmovin said that its Encoder and Player products enable features that are commonly expected in SVOD and AVOD workflow setups and critical to the delivery of high-quality streaming experiences to viewers. By providing the majority of features out of the box, Bitmovin and Microsoft customers can deploy ready to use solutions quickly, reducing time to market and speeding up return on investment, the company said.

“With Microsoft Azure Media Services built entirely in the cloud, there are fantastic synergies between Azure and Bitmovin’s Encoding and Player solutions, for the delivery of cloud-based streaming and playout workflows, in a secure environment. This integration opens up access to complementary services for Bitmovin and Microsoft customers alike, as they look to grow their customer base and make their content accessible to more viewers,” said Christopher Mueller, CTO, Bitmovin.

Sudheer Sirivara, general manager for Azure Media at Microsoft Corp, said: “Our customers are gaining direct access to a range of tools that make streaming video content to fragmented audiences around the world easier. These solutions from Bitmovin integrated into Microsoft Azure ensure that quality of service is consistent across all devices and platforms while simplifying the process of preparing content for all formats.”

Bitmovin will exhibit at IBC on stand 14.E12