Vevo partners with Vewd for smart TV app launch

Music video platform Vevo has announced a deal with OTT software provider Vewd to bring the service to smart TVs.

The agreement will see Vevo’s extensive music video library to Vewd-enabled smart Tvs, which includes sets and devices made by Sony, Hisense, Philips and TiVo. The deal covers North America, Europe, Latin America and Asia Pacific. 

The release from Vewd says that Vevo will retain full editorial control of its content, and audiences will have access to localised and global content based on their location. 

Alex Kisch, EVP business development and affairs and general counsel at Vevo said: “Naming Vewd as a smart TV scaling partner is a key moment for our OTT strategy. With the tremendous scale afforded by Vewd’s far reaching network of television partners, Vevo will have the opportunity to tap into important and growing markets, bringing some of the most sought-after content to new audiences and creating value for our artists, songwriters, labels and publishing partners.” 

Michael Winneker, VP of content partnerships at Vewd added: “Vevo is really taking a bold and forward-looking approach to managing and growing their smart TV reach.

“The platform consolidation that happened on mobile hasn’t happened on the TV, so it makes sense to utilise a scaling partner like Vewd to mitigate app management complexity and accelerate distribution through tens of millions of Vewd-enabled devices, all while helping reduce costs and increase monetisation. Welcome, Vevo, to the world’s largest connected TV ecosystem.”