Denmark’s YouSee taps Media Distillery for AI-infused video-on-demand

Danish telco TDC’s YouSee cable division has tapped artificial intelligence specialist Media Distillery to help it provide an improved video-on-demand experience.

Media Distillery provides an AI-based way of accurately identifying the true start times of TV programmes in order to facilitate catch-up and on-demand programming.

Using real-time analysis across multiple channels, EPG Correction from Media Distillery provides automatic adjustments to update the actual start and end time of television programmes as they are Together with YouSee, Media Distillery, will also identify the true end times of programmes, enabling a complete and smarter programme guide for the subscribers of the Danish service provider, according to the company.

Media Distillery systems use its Deep Content Understanding technology to identify and label features automatically, enabling television and video service providers to enhance the presentation of programmes and offer a better viewing experience that meets the expectations of viewers.

YouSee, the largest telecommunications company in Denmark, is rolling out the Media Distillery technology in phases across 130 television channels. It will provide an improved experience for up to 1.2 million Danish households, according to Media Distillery

“One of the main challenges on our replay platform is the correct start and end times. Thanks to the Media Distillery solution, YouSee is now confident that replay usage will boost when times are correct. Offering a better user experience across all of the channels is key to increase our customers’ engagement,” said Henrik Harder, senior director at YouSee.

“Enabling television providers and service providers to offer enhanced services and superior user experience is vital to increasing customer loyalty and minimising subscriber churn. This is a great example of how Media Distillery technology can deliver practical solutions for service providers to help them to remain competitive and create new commercial opportunities,” said Roland Sars, CEO of Media Distillery.