Viacom to beam German channels directly to cars with Access deal

Viacom International Media Networks (VIMN) is adding a selection of its channels to mobile IT solutions provider’s Access Twine4Car product. 

The deal will see Access acquire the rights to make linear feeds of MTV, Comedy Central and Nickelodeon available in German-language for integration into in-car infotainment systems being developed by German car manufacturers.

The channels in question will be a simulcast of the linear TV networks that VIMN makes available free-to-air in Germany, featuring the very same content and advertising. 

The Access Twine for Car 2.0 solution was launched at CES 2019, and promises to turn cars into “fully personalised connected media hubs”. 

Raffaele Annecchino, president and managing director of VIMN Southern and Western Europe, Middle East and Africa said: “Viacom believes in-car entertainment is an exciting new frontier for the video industries, with the next generation of mobile network technology ushering in a new era of connected vehicles and immersive entertainment experiences on-the-go. 

“This deal is the first of its kind for Viacom and I’m really excited by its potential to showcase our ability to offer entertainment experiences that can deeply engage passengers of all ages.”

Dr Neale Foster, CEO at Access Europe, said: “The automotive industry faces unprecedented opportunities and challenges. By bringing content and brands from Viacom to Twine4Car we are enabling car manufacturers to provide unique entertainment experiences that will deepen their relationships with car users. 

“I’m excited to unite the media and automotive industries by working with Viacom International Media Networks GSA and look forward to this redefining the next generation of compelling in-car services for both drivers and passengers.”